Monday, July 17, 2017

Free Download A.Y. Jackson: A Love for the Land (Quest Library (Xyz Publishing)), by Wayne Larsen

Free Download A.Y. Jackson: A Love for the Land (Quest Library (Xyz Publishing)), by Wayne Larsen

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A.Y. Jackson: A Love for the Land (Quest Library (Xyz Publishing)), by Wayne Larsen

A.Y. Jackson: A Love for the Land (Quest Library (Xyz Publishing)), by Wayne Larsen


A.Y. Jackson: A Love for the Land (Quest Library (Xyz Publishing)), by Wayne Larsen


Free Download A.Y. Jackson: A Love for the Land (Quest Library (Xyz Publishing)), by Wayne Larsen

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A.Y. Jackson: A Love for the Land (Quest Library (Xyz Publishing)), by Wayne Larsen

Review

Through anecdotes and excerpts from Jacksons writings, Larsen portrays the public man as good-humoured and outgoing but the private man remains opaque. (Canada's History Magazine)

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About the Author

Wayne Larsen is a Montreal-based journalist and editor. He has worked as a copy-editor at Reader's Digest, has edited several books, and is currently editor of the Westmount Examiner.

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Product details

Series: Quest Library (Xyz Publishing)

Paperback: 192 pages

Publisher: Dundurn (January 1, 2003)

Language: English

ISBN-10: 1894852060

ISBN-13: 978-1894852067

Product Dimensions:

5.5 x 0.3 x 8.5 inches

Shipping Weight: 9.8 ounces (View shipping rates and policies)

Average Customer Review:

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Amazon Best Sellers Rank:

#1,105,106 in Books (See Top 100 in Books)

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Sunday, July 16, 2017

Free PDF , by Genevieve Belmaker

Free PDF , by Genevieve Belmaker

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, by Genevieve Belmaker


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, by Genevieve Belmaker

Product details

Print Length: 368 pages

Publisher: Moon Travel; 2 edition (October 8, 2019)

Publication Date: October 8, 2019

Language: English

ASIN: B07NCXXLFK

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Amazon Best Sellers Rank:

#1,772,705 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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Friday, July 14, 2017

Download Ebook All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

Download Ebook All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World


All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World


Download Ebook All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

Product details

#detail-bullets .content {

margin: 0.5em 0px 0em 25px !important;

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Audible Audiobook

Listening Length: 4 hours and 17 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Audible Studios

Audible.com Release Date: May 25, 2005

Whispersync for Voice: Ready

Language: English, English

ASIN: B0009WF9EG

Amazon Best Sellers Rank:

I always learn something valuable from Seth Godin and am a huge fan. This book is another classic of straight-forward, no-nonsense, practical marketing advice and insights from a master. It's also full of Godin's quirky humor, which helps to soften the blow of finding out some of those cherished beliefs are unfortunately pure nonsense.

I'm almost halfway through the book but I can't read it anymore b/c his writing style makes it hard to comprehend the ideas as you're reading.The books starts out with a few main points: different people share a "worldview"- find a common worldview and figure out how to reach that group (and sell to them) by telling them a "story". The "story" consists of lies that people who share that worldview tell themselves to feel comfortable in the world. For instance - "food products labeled as organic help me live longer"... Its not necessarily a lie but its a view shared by many people who value their longevity (a shared worldview)... And that group of people will believe it whether or not organic-labelled food will actually help them live longer.I've simplified his main idea, I think, and I didn't do it very well... that IS his main idea though. Its simple... pretty brilliant. However, the first 30 pages in the book tells it all, I believe. I don't think its necessary to read the rest... about halfway through the book, I'm finding some repetition of the main ideas...Additionally, I'm having trouble getting through the rest of his book b/c of his writing style... its somewhat "conversational". He writes as if he is talking to a live audience. Which is fine... if you hear a speech, it is easy to follow the speakers line of though because lack of phrases and complete sentences are compensated by tone of voice and voice pitch. Its okay to be grammatically informal if you're talking aloud to someone else - rises and falls in the voice, emotion, even facial expression, help you follow the ideas. But on paper, I'm finding this way of writing hard to follow. His ideas are already somewhat complex and need a lot of explanation... so the writing style makes it harder to understand...Reading this book is exhausting. I don't look forward to reading the rest.

It's a must read book for every marketer and every consumer. Marketers might be able to improve their performance, and consumer will understand why they do (and buy) what they do (and buy).Extremely significant is Godin's definition of the "great story.""... A Great story is true.""Great Stories make a promise."Great stories are trusted."and"Great stories are subtle..."These four sentences define the scope. It' s not easy to reach by any marketer. And, consumers need to understand their own behavior better to "... Know Your (their) power." If consumers "demand" that marketers align their products with worthy goals, the world can move toward a better direction very quickly.I wished more marketers would read Godin's warning"It seems like an easy out. Figure out some internally approved story that you can trot out to the sales force and use in a magazine ad, and you're set.Actually, if you do that, you're dead..."I am always baffled how many stories which are trying to sell an expensive program begin with the story of some character, who is completely broke and has also maxed out his credit cards, but THEN borrows money to buy this program and ends up being a millionaire twelve months later. Ha!Godin offers hundreds of interesting example, each one with valuable information whether you work in the particular industry or buy these products, or not. Marketing today is an ever more rapidly evolving process, and good marketing people learn cross industries. Even Steve Jobs learned from Nike.Finally, Godin hones down on what every consumer should think about before swiping the card: "The lie a consumer tells himself is the nucleus in the center of any successful marketing effort."This book is highly recommended. In fact, it should be a must-read book for any HS-senior, to be read again five years later.Gisela Hausmann, author of the "naked (meaning no-fluff) books

This was a quick and insightful read! In typical Godin writing style, he explains through example and storytelling how the business situations of today are asking not for commoditization and efficiency, but depth and personalization. Customers need a story to tell themselves in order to spend more on a product that is likely available cheaper somewhere else. Although I agree with many critiques noting that Godin's ideas may not be new in the business world, his delivery provides a much richer experience in learning about them than any textbook or MBA course likely would.If you have a background in business, it likely that you will find this less than exemplary in relevant information. If you are new to business and marketing, this is a great way to introduce and start thinking around the topics in creative ways.

After reading many marketing books and teaching the subject, I would recommend this book to non-marketers who want to understand a framework for marketing. This book is pretty much written in a way that the book actually talks about. And that is consumers understand things in the worldview in which they reside. This book communicates that message to a person whose worldview is outside of marketing. For a person who teaches the subject, I have found some use to communicate it to my students as a bases for marketing, but as far as in-depth marketing treasures, this book comes up a little flat. I always look for examples to share with my students, and I really didn't find anything in this book that isn't already covered by other authors. Seth Godin does write well and builds an incredible case for transparency, but he talks of a subject that is more common sense than enriching.

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Thursday, June 15, 2017

PDF Ebook Out of the Blue: The Kansas City Royals' Historic 2014 Season, by Matt Fulks

PDF Ebook Out of the Blue: The Kansas City Royals' Historic 2014 Season, by Matt Fulks

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Out of the Blue: The Kansas City Royals' Historic 2014 Season, by Matt Fulks

Out of the Blue: The Kansas City Royals' Historic 2014 Season, by Matt Fulks


Out of the Blue: The Kansas City Royals' Historic 2014 Season, by Matt Fulks


PDF Ebook Out of the Blue: The Kansas City Royals' Historic 2014 Season, by Matt Fulks

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Out of the Blue: The Kansas City Royals' Historic 2014 Season, by Matt Fulks

About the Author

Matt Fulks is a freelance writer and editor and a regular contributor to various publications, including the Kansas City Star and Royals Baseball Insider magazine, the official publication of the Kansas City Royals. In recent years, he has also written for CBS Sportsline, the Denver Post, and USA Today Sports Weekly. He is the author or coauthor of 15 books, including projects with Royals legends Denny Matthews, Frank White, and Fred White. He lives in Overland Park, Kansas.

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Product details

Paperback: 128 pages

Publisher: Triumph Books; Special, Commemorative edition (December 1, 2014)

Language: English

ISBN-10: 1629371181

ISBN-13: 978-1629371184

Product Dimensions:

8.5 x 0.5 x 11 inches

Shipping Weight: 13.6 ounces (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

10 customer reviews

Amazon Best Sellers Rank:

#1,209,057 in Books (See Top 100 in Books)

I was thrown at first with the format starting with the World Series before backtracking to the regular season and playoffs. But that helped it end on a high note instead of 90 feet away. It was really nice to relive that magical season. I couldn't stop smiling while reading about all the amazing plays that I remembered watching last fall.

I got two of these for Christmas gifts. One for my husband and one for my son they were very excited to receive their books and have enjoyed them. The pictures are fabulous.

Kansas City is the greatest!

Excellent

Brought back the action and fun of that magic year, and how we got to game 7 of the World Series.Makes a great present for the True Blue Royal fan.

love it. thanks.

If you love the Kansas City Royals, you will love this book!!

Love it

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Friday, June 9, 2017

Free Download

Free Download

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Product details

File Size: 36165 KB

Print Length: 376 pages

Page Numbers Source ISBN: 162317211X

Publisher: North Atlantic Books (May 22, 2018)

Publication Date: May 22, 2018

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B0755ZK3PR

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Amazon Best Sellers Rank:

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Opened up a whole new world of food and a the history and origins of vegetables and grains. Fascinating!

The somewhat pedestrian cover of Richard Orlando’s Weeds in the Urban Landscape belies the treasure within. Weeds is a worthy companion to the Sunset Western Garden Book for the home gardener and a vital resource for the restoration specialist, native plant enthusiast, and botanist alike.Weeds is an introductory guide to identification and methods of control, not a comprehensive technical manual. Detailed implementation information on weed control measures are not provided. However, the book delves into the biology, history, and human interaction with what Orlando defines as “simply unwanted plants” that are well adapted to spread rapidly in disturbed landscapes. While most of the 189 weeds in the species accounts are non-natives, a brief chapter includes California natives such as our most common shrub, poison ivy.Weeds comes as close to a page-turner as a scientifically based reference can be. Well written, it is full of interesting information on ethnobotany, how the weed got here, and its uses. For instance, the Plantagenet dynasty that ruled much of western Europe for over 200 years took its name from the invasive weed broom. Richard III was the last of that line, but the European weed persists covering over half a million acres of our Pacific coast.Sharing a lifetime of hands-on experience, teaching, and study, Orlando is not a crusader. This is practical guide on how to live with weeds. Reflecting the consensus among biologists, landscape professionals, and conservation organizations involved in natural lands management, Orlando is a proponent of integrated pest management (IPM), which allows for the use of herbicides where that is the environmentally least damaging method of control. Weeds gives an overview of IPM and provides a tutorial on “to spray or not to spray.”Pen and ink drawings by fellow weed expert Tom Yutani illustrate the species accounts, supplemented by some color photographs. A glossary of plant parts and medicinal terms and an annotated bibliography complete the volume.

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Friday, May 26, 2017

Free Download Touring California and Nevada Hot Springs (Touring Guides)

Free Download Touring California and Nevada Hot Springs (Touring Guides)

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Touring California and Nevada Hot Springs (Touring Guides)

Touring California and Nevada Hot Springs (Touring Guides)


Touring California and Nevada Hot Springs (Touring Guides)


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Touring California and Nevada Hot Springs (Touring Guides)

Amazon.com Review

Whether you're a practicing balneologist (one who seeks the healing properties of natural hot springs) or just an occasional dipper, this book steers you toward the natural baths from Surprise Valley in Northern California to the Mexico/California border. By the looks of the overview map, there may be more hot springs than casinos in Nevada, with warm waters to suit both your style and desire for adventure. Steamboat Hot Springs, 11 miles south of Reno, provides visiting gamblers with a resort-style respite, in contrast to the primitive Gold Strike Hot Spring, found in a narrow valley near the Colorado River. This spring requires a 4-mile round-trip hike and some boulder scrambling "with substantial drop-offs"; the hot waterfalls and canyon views are reportedly worth the effort. Names such as "Crab Cooker," "Dirty Socks," and "Terminal Geyser," combined with tempting black-and-white photos, make you want to grab a towel and head west.

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From the Back Cover

There is nothing quite like a relaxing soak in naturally heated mineral water to ease muscle tension and soothe aches and pains. This guide leads soakers to 83 easily-reached natural hot springs.

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Product details

Series: Touring Guides

Paperback: 240 pages

Publisher: Falcon; 1st edition (July 1, 1997)

Language: English

ISBN-10: 1560445785

ISBN-13: 978-1560445784

Product Dimensions:

6 x 0.8 x 9 inches

Shipping Weight: 11.7 ounces (View shipping rates and policies)

Average Customer Review:

4.4 out of 5 stars

26 customer reviews

Amazon Best Sellers Rank:

#235,109 in Books (See Top 100 in Books)

This book is a collection of Hot Springs in California and Nevada. The descriptions of each spring includes a general description, location, best time of year to visit, restrictions, access information, water temperature, nearby attractions, services, camping information, and a small map with roads and landmarks for each hotspring.The general map in the front of the book gives you a general location of each spring so you can determine what might be nearby. This book covers approximately 80 different hotsprings spanning most of California and Nevada. The locations of the springs are fairly spread out along the entire Nevada/California border. Many of them are very remote and would require some adventuring to find. I haven't had a chance to go explore most of them yet, but this book seems very helpful. I've used a lot of different hiking books, and this one is definitely very well researched. I highly recommend picking up a copy. If you're interested in hiking in Southern California, you can check out my blog for information on some nearby trails. [...]

This is a great book and very helpful for finding remote and little-known Hot Springs. I had previously tried to find new Hot Springs by searching online but had little success. This book has detailed information and good directions on how to find the most remote Hot Springs.

Good for ideas, but outdated. We went all over NV to get to these hot springs, and more than half were a bust!

Lots of good information - They don't mention EVERY single hot spring (California & Nevada each have about 300 - and many of them are just warm mud puddles) and I would enjoy a more complete listing with information about flow, water chemistry, and SMELL. Maybe I should write a book??

Really like this book. Lot's of hot springs I had no idea were out there.

Very thorough. Includes detailed instructions on how to get to some of the harder to locate sites, as well as instructions and etiquette for each location. Awesome guide!

Read it first, then bought it for addition to my travel library. Comprehensive and clear directions/descriptions.

Toured the perimeter of California on a motorcycle and used this as a guide to visit hot springs along the way! Great pictures and route descriptions to get you right where you want to go.

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Download The Big Switch: Rewiring the World, from Edison to Google

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The Big Switch: Rewiring the World, from Edison to Google

The Big Switch: Rewiring the World, from Edison to Google


The Big Switch: Rewiring the World, from Edison to Google


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The Big Switch: Rewiring the World, from Edison to Google

Review

“Future Shock for the Web-apps era. . . . Compulsively readable―for nontechies, too―as it compellingly weaves together news stories, anecdotes, and data.” - Fast Company“The best read so far about the significance of the shift to cloud computing.” - Financial Times“Mr. Carr’s provocations are destined to influence CEOs and the boards and investors that support them as companies grapple with the constant change of the digital age.” - Wall Street Journal

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About the Author

Nicholas Carr is the author of The Shallows, a Pulitzer Prize finalist, and The Glass Cage, among other books. Former executive editor of the Harvard Business Review, he has written for The Atlantic, the New York Times, and Wired. He lives in Boulder, Colorado.

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Product details

Paperback: 304 pages

Publisher: W. W. Norton & Company; 1 edition (June 10, 2013)

Language: English

ISBN-10: 9780393345223

ISBN-13: 978-0393345223

ASIN: 039334522X

Product Dimensions:

5.5 x 0.8 x 8.3 inches

Shipping Weight: 8.8 ounces (View shipping rates and policies)

Average Customer Review:

4.2 out of 5 stars

118 customer reviews

Amazon Best Sellers Rank:

#72,349 in Books (See Top 100 in Books)

Below are key excerpts from the book that I found particularly insightful:1- "What made large-scale electric utilities possible was a series of scientific and engineering breakthroughs - in electricity generation and transmission as well as in the design of electric motors - but what ensured their triumph was not technology but economics."2- "At a purely economic level, the similarities between electricity and information technology are even more striking. Both are what economists call general purpose technologies...they can both be delivered efficiently over a network."3- "If the electric dynamo was the machine that fashioned twentieth-century society - that made us who we are - the information dynamo is the machine that will fashion the new society of the twenty-first century."4- "What the fiber-optic Internet does for computing is exactly what the alternating current network did for electricity: it makes the location of the equipment unimportant to the user. But it does more than that. Because the internet has been designed to accommodate any type of computer and any form of digital information, it also plays the role of Insull's rotary converter: it allows disparate and formerly incompatible machines to operate together as a single system. It creates harmony out of a cacophony. By providing a universal medium for data transmission and translation, the Net is spurring the creation of centralized computing plants that can serve thousands or millions of customers simultaneously. What companies used to have no choice but to supply themselves, they can now purchase as a service for a simple fee. And that means they can finally free themselves from their digital millwork."5- "It will take many years for the utility computing system to mature. Like Edison and Insull before them, the pioneers of the new industry will face difficult business and technical challenges. They'll need to figure out the best ways to meter and set prices for different kinds of services. They'll need to become more adept at balancing loads and managing diversity factors as demand grows. They'll need to work with governments to establish effective regulatory regimes. They'll need to achieve new levels of security, reliability, and efficiency. Most daunting of all they'll need to convince big companies to give up control over their private systems and begin to dismantle the data centers into which they've plowed so much money. But these challenges will be met just as they were met before. The economics of computing have changed, and it's the new economics that are now guiding progress. the PC age is giving way to a new era: the utility age."6- "Virtualization allows companies - or the utilities that serve them - to regain the high capacity utilization that characterized the mainframe age while gaining even more flexibility that they had during the PC age. It offers the best of both worlds."7- "Some of the old-line companies will succeed in making the switch to the new model of computing; others will fail. But all of them would be wise to study the examples of General Electric and Westinghouse. A hundred years ago, both these companies were making a lot of money selling electricity production components and systems to individual companies. That business disappeared as big utilities took over electricity supply. But GE and Westinghouse were able to reinvent themselves. They became leading suppliers of generators and other equipment to the new utilities, and they also operated or invested in utilities themselves. Most important of all, they built vast new businesses supplying electric appliances to consumers - businesses that only became possible after the arrival of large scale electric utilities."8- "When applications have no physical form, when they can be delivered as digital services over a network, the constraints disappear. Computing is also much more modular than electricity generation. Not only can applications be provided by different utilities, but even the basic building blocks of computing - data storage, data processing, data transmission - can be broken up into different services supplied from different locations by different companies. Modularity reduces the likelihood that the new utilities will form service monopolies, and it gives us, as the users of utility computing, a virtually unlimited array of options."9- "Not only will the Internet tend to divide people with different views, in other words, it will also tend to magnify the differences."10- "All technological change is generational change. The full power and consequence of a new technology are unleashed only when those who have grown up with it become adults and begin to push their outdated parents to the margins. As the older generations die, they take with them their knowledge of what was lost when the new technology arrived, and only the sense of what was gained remains. It's in this way that progress covers its tracks, perpetually refreshing the illusion that where we are is where we were meant to be."

In his typical crystal clear prose and his insightful choice of topics, Carr presents us with a view of how profoundly the computer/information age has influenced and defined current culture. It is not possible, in my view, to read this work without a good bit of unease regarding how much of our culture we will have to sacrifice to the mantras of "the information age". Great reading - and material that should be included on every IT and computer science departments required reading list.

This book was recommended to me by a colleague that knew I had loved Nicholas Carr previous book. I could summarize it with the following sentences : When invented, electricity required business to have their own VP electricity and department. After a while, as electricity became a commodity, those departments were replaced by large utility businesses that can supply electricity to a lot of customer at a much lower price than if done internally. In the 1960s, IT was like electricity as it required VP IT and departments to run the monstrous computer that could crunch accounting and engineering numbers for the business. IT is currently transforming to become a commodity.Will VP IT and departments disappear as electricity did? Mr Carr opinion's is clearly yes, but he expand on the subject for over 250 pages repeating the same message on and on and on with numerous example, from people that invented electricity to the ones that lead the IT revolution, businesses and newspaper quotes of the two eras. Most of the argument here is pretty much the same as the other book : Does IT matter (which was very good and revolutionary at the time - 2004) and frankly, if you've read it, you can skip on this one.

Part One of The Big Switch is primarily concerned with this progression of computing and IT from specialized service to mainstream utility, and I believe that most readers will find it as engrossing and enlightened as I did. But the tone and focus of Carr's book change dramatically as Part Two opens. Whereas Carr keeps Part One fairly value- or viewpoint-neutral, Part Two is a more spirited critique of the economic and cultural consequences of "The Big Switch."In Part Two, he launches into his attack of the "techno-utopianism" that sometimes accompanies discussions about the implications of the Information Age and life in the cloud. "[O]ptimism is a natural response to the arrival of a powerful and mysterious new technology," but, Carr warns, "it can blind us to more troubling portents." And "there is reason to believe that our cybernetic meadow may be something less than a new Eden."It is here that Carr's critique becomes familiar to those of us who follow the modern Internet policy debates. Carr is essentially joining the ranks of other Net skeptics like Andrew Keen, Lee Siegel, and others. This line of social criticism, or neo-Ludditism, can be traced back to the late Neil Postman, author of the 1992 anti-technology manifesto, "Technopoly: The Surrender of Culture to Technology."Ultimately, however, I found Carr's case unconvincing. When it comes to the true impact of the Internet on our economy and culture, the truth is somewhere in between the two extremes staked out by Net optimists and pessimists. "Pragmatic optimism" might be the better approach: One can appreciate how much better off the Internet has made society while also recognizing that it has created new challenges that we need to think through.Finally, I believe Carr makes a similar mistake when he argues that computers and the Internet are really more "technologies of control" than "technologies of emancipation." Carr adopts the same pessimistic tone set forth by Jack Goldsmith and Tim Wu in their book "Who Controls the Internet," arguing that governments can and will bend digital communications tool and networks to serve their own ends. While I agree that computers and the Net give the big bad statist bureaucrats new tools of control, I persist in my belief that these digital tools offer the masses more methods of evading and minimizing the power of government over their lives and liberties. I think it is important to put things in some historical context. In the past, governments could completely control the media and disseminate incessant propaganda. It is far more difficult for them to get away with that today, and citizens have many tools and outlets at their disposal to respond. Digital technologies really are technologies of emancipation, but we can't expect them to break the backs of the statist thugs overnight. [My complete review of Carr's book can be found on the Technology Liberation Front.]

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